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Of course the primary driver of this growth is none other than the online sports gambling segment, which has been surging ever since bookies turned to the web in order to tap on the enormous opportunities offered by the internet. These online sportsbooks, which can be found at https://allbets.tv/, have managed not only to lead the growth of the entire industry, but they have also emerged as the dominant channels of distribution. Today more than 60% of all sports betting is done online, via sports betting sites or betting apps.

For the majority of bookmakers, turning to the online world has been the only way to stay alive and survive in a market that was transitioning from the brick-and-mortar format to the virtual format.

And as online sports gambling was growing, the industry was evolving, with new bookies and betting sites continuously popping up, until the market became so competitive and so crowded that bookmakers needed to start investing in an advantage or differentiation in order to stand out.

In the last couple of years, sites offering sports betting in every part of this planet – including the online bookmakers found at https://bettingmalaysia.online/ – have been trying to be innovative and creative in order to optimize their market performance, maintain their competitive edge and secure sufficient revenues. From investing in extending their betting menus to putting money in building strong brand names, bookmakers are focusing on finding ways to increase their profits from generating more bets from their users.

This is where micro betting enters our discussion. Micro betting is one of the most innovative and groundbreaking means, by which sportsbooks and online betting sites are keeping both the volume of bets and the value of bets in an increasing trajectory.

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